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EUR 599 for BERLIndians (normally EUR 799) β 4-week cohort by Subir Pal & Leland Peterson
Education
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Most PMs are trusted to execute. Few are trusted to decide.
A 4-week cohort that teaches PMs to think and communicate like commercial operators β connecting product decisions to P&L impact, reframing prioritisation as capital allocation, and turning stakeholder management into investor relations.
4-Week Curriculum
Week 1
The Trust Gap Execs and investors don't evaluate product work the way PMs present it. Learn how they actually think before you change how you communicate.
Week 2
Commercial KPI Trees Most PMs know their metrics. Few can trace them to the P&L. Build KPI driver trees that make the causal chain from product decision to commercial outcome explicit and defensible.
Week 3
ROI-First Roadmaps Prioritisation is capital allocation. Build the framework that lets you defend any roadmap call in investment language, not product language.
Week 4
The Doubling Down Promotion or product bet β the underlying ask is the same. Pitch in the language that lands with the people who control the capital.
Instructors
Subir Pal β Head of Product with EUR 30M+ in P&L impact. 11 years building products at Flipkart, AB InBev, and Zalando.
Leland Peterson β Product Exec, 24 years in product management. Director of Product at Zalando. Has evaluated and greenlit product investments at scale.